When you’re building an online store, it’s essential to understand what makes it successful, says the CEO of a US-based web developer firm

If you’re looking to make money selling products on your web site, you’re likely familiar with the idea of a “tailor”, or a person who makes a product that you sell on your site, says Steve Kasten.

“The tailor is someone who knows what people want, knows what they’re looking for, knows the best way to sell the product,” he says.

“When you have someone that knows what makes the product special, then you have a lot of room for success.”

Tailors and web developers can also help you find your niche, and they can help you to differentiate yourself from your competition, which is why the likes of Amazon and Facebook have a strong presence in the industry.

But how can you find someone who’s going to make a good fit with your niche?

And what do they bring to the table?

Kastens and his co-founders decided to look into the industry and find out.

Kastan is a web developer by trade, and he spent two years working at several different software companies in California, Georgia and New York before moving back to the US in 2015.

In the year since then, he’s been developing software that he believes is ready to take over the world.

It started with a single website.

The goal was to find a way to generate a high-quality, relevant and timely content with just a few clicks.

The result is an app that lets you create a personalized website with a few simple clicks.

“We were trying to build something that was just as good, or better than, what we’re used to,” Kastenberg says.

He’s working on a few versions now, and is working on an app called Shopify, which he plans to launch this year.

“You want a product, a product to sell, that’s great.

But what you want is to make it better,” he explains.

The app, Shopify has become a success with more than 100,000 customers since launching in February 2016.

Kapten says that he’s found that people are more comfortable and motivated to share content on Shopify if it comes from someone they know.

“If you know someone who is an expert in that area, then the content you put out there is going to be more relevant to that person,” he adds.

“They’re going to have a much better understanding of the subject.”

In the end, Kastenburg says that the app has a big advantage over other platforms that he and his team are working on, including Amazon, Facebook and Google.

“It’s a way for people to connect with people they know, and to share things that they’re passionate about,” he said.

Shopify’s launch in February was met with some criticism.

Some customers questioned the ease of accessing the product from a mobile phone.

But, Kaptenberg says he was not disappointed.

“People are very willing to share their knowledge and their passion on Shopified, and that’s really what we wanted to create.”

And as the app grows in popularity, Kasteen says he plans on increasing the number of people who can access it.

“What we’re really excited about is that people will be able to access it directly on mobile, and if you’re in a mobile-friendly city like New York, Los Angeles or Chicago, you can get it in your pocket,” he explained.

“I think that’s a great thing for the entire industry.”

Shopify is still in the early stages, but the company has been expanding rapidly, with a staff of about 40, and Kastening expects it to be growing by at least 50 per cent a year.

With so many people willing to take advantage of Shopify and make money from their work, there is little need for anyone to go it alone.

“There’s always someone who will take it on, and there’s always somebody out there who is going after that opportunity,” he added.

With the app’s popularity and growing reach, Kasting is confident that the team will have a very successful start to its business.

“That’s why we’re doing this, to create a better product and to be able share that with people,” he concluded.

This story was originally published by Al Jazeera and was republished with permission.